Original Character IP
Civi — the friendly explorer
Curious, kind and full of creativity, Civi is a small fox character who travels through places, stories and seasons. It is our original IP universe, built from the ground up for merchandise.
Available for licensing, co-branding and custom adaptation for destinations, attractions and retail programmes.
License CiviMerchandise System
One character, a whole collection
Civi is designed to work across product formats and price points, from entry-level souvenirs to premium collectibles.
Plush & Soft Toys
Multiple sizes and variants, from keychain plush to large collectible editions.
Enamel Pins & Badges
Character poses, seasonal editions and collectible pin series.
Acrylic Standees & Charms
Clear acrylic products popular with collectors and younger audiences.
Magnets & Souvenirs
Affordable keepsakes ideal for attraction and destination retail.
Stationery & Desk
Notebooks, stickers, bookmarks and everyday lifestyle products.
Figurines & Resin
Sculpted 3D collectibles with premium painted finishes.
Gift Sets
Curated multi-item sets with custom presentation packaging.
Seasonal Editions
Limited drop designs for holidays, events and special occasions.
Collaboration Options
Ways to work with Civi
Whether you need a ready-made character range or a fully customised version, we have flexible partnership models.
Standard License
Use the existing Civi character system on your merchandise, with approved artwork and product guidelines.
- Ready-to-use artwork library
- Standard product templates
- Royalty-based pricing
- Fast to market
Co-branded Edition
Adapt Civi to your destination, brand or exhibition with custom outfits, themes and location-specific details.
- Custom character variants
- Location / theme integration
- Exclusive product designs
- Co-branded packaging
Full Custom Development
Build a complete original character and merchandise system from scratch, tailored entirely to your brand.
- Original character design
- Full style guide system
- End-to-end product development
- Prototype and sampling package
Interested in Civi for your project?
Tell us about your venue, brand or retail programme. We'll send the full Civi brand deck and partnership options.
Request the Civi deck